West One Finance
We were approached by West One Finance, a specialised finance distributor, who were in need of a 3D animated video to promote their service offerings. Using specialised 3D software, our 3D virtual development team aimed to deliver a creative and informative promotional video that would help their business stand out from the crowd.
For this project, it was crucial to immediately display West One Finance’s land development finance offering. After drafting sketch plans to show this, our development team – making use of 3D software – started to custom build each element of the rolling scene from scratch. Every building, including its slate, wall panels and roof pieces were carefully designed by our team to ensure the final output was clean, engaging and presented a sense of realism.
To further provide authenticity, we decided to model all 3D scenes directly from a real life estate. Finally, throughout the editing stage, it was important to draw attention to the key buildings showcased throughout the scenes, ensuring viewers were not being lost in the surrounding animation. With this, we applied simple shapes and shading effects – all to help the viewer retain the key information being presented.
Approaching this edit with accuracy, creativity and technical precision, we delivered the project, pleased to once again meet the requirements of the West One Finance team.