Multimac
Services
Instructional Video ♦ Studio Hire
The client
The brief
Multimac are innovators in child car seat manufacturing. Based in the Midlands, they design, manufacture and sell child car seats for families with 2+ children.
An instructional video to be included as part of an upcoming marketing campaign.
How it happened
Choosing our studio as the location, the video would be shot and used to compliment physical leaflets designed to inform customers on their range of innovative products.
In need of a quick turnaround, the idea was to capture a short instructional themed video in one filming session, using our full-service studio area as the location. Due to the nature of their products, Multimac required a large floor space that could host a Porsche Cayenne – which would be used to showcase product features in motion.
After bringing the car and Multimac’s products in through our studio’s roller door access, we could set up lighting and begin running through a light script and shot plan. Once the visuals were captured we took everything to the editing room, where we suggested implementing motion graphics throughout the video. This would help guide the audience by highlighting useful product features and information, supporting the visuals and running script at key moments throughout the video.
We delivered the final cut of the video to an extremely pleased Multimac team, who now possessed an engaging and informative video for use in their marketing materials.
