MultiMac, suppliers of unique child seat systems, asked us to capture promotional imagery for an upcoming campaign, featuring a custom-made car seat built to display at Birmingham’s Pride Festival. In need of a quick turnaround to meet the festival date, our photography team were on hand, ready to position a Mini Cooper set within our in-house studio ahead of shoot day.


Using our studio’s roller door access, the (not so) Mini Cooper arrived on location. Parked in its spot, we began by designing our large room set – establishing ample lighting and shoot angles.

To help highlight their bespoke design service, MultiMac designed a multi-colour child seat system, and it was crucial to capture imagery that expressed the vivid colours of the product throughout the shoot. To remove any chance of shooting intrusive reflections, overhead panels were positioned across the set – giving our photographers the creative freedom they needed to produce high-quality visuals.

Images delivered and Mini Cooper returned, the elated team at MultiMac now possessed a set of promotional visuals to use across social media ahead of Pride Festival.


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