We were approached by Addon, an American based tech company, to produce a set of informative motion graphics videos. With a total of four bespoke product videos needed, our motion graphics team started planning for this interactive project.
With a visually demanding project such as this, it was key to ensure all elements were carefully planned in advance. To begin with, our team assembled a set of detailed storyboards, outlining each of the required sections for the four videos. All components, from illustrations to animations were created in-house and bespoke to client specification before being edited into final visual concepts.
To keep each video engaging and insightful throughout, we decided upon a mixture of 2D and 3D elements, with 3D product visuals allowing us to show the intricate inner workings of each product. This, combined with our stylised line illustrations, and finished with supporting music and copy, resulted in a set of fresh and visually engaging video content – perfect for the needs of Addon.