Addon
Services
Motion Graphics ♦ Animation ♦ Video Editing
The client
The brief
Addon are an American based tech company providing compatible optical transceivers across the globe.
To produce a set of informative motion graphics videos. With a total of four bespoke product videos needed, our motion graphics team started planning for this interactive project.
How it happened
With a visually demanding project such as this, it was key to ensure all elements were carefully planned in advance. To begin with, our team assembled a set of detailed storyboards, outlining each of the required sections for the four videos. All components, from illustrations to animations were created in-house and bespoke to client specification before being edited into final visual concepts.
To keep each video engaging and insightful throughout, we decided upon a mixture of 2D and 3D elements, with 3D product visuals allowing us to show the intricate inner workings of each product. This, combined with our stylised line illustrations, and finished with supporting music and copy, resulted in a set of fresh and visually engaging video content – perfect for the needs of Addon.
Josh and his team did such a fantastic job creating a series of motion graphic videos to showcase our products. They went above and beyond what we expected which means we now have timeless video content to use for all our sales and marketing needs to help the business excel.
Hannah Feeney, Head of Design – Addon